Belgian natural mineral water brand Valvert is to be packaged in a new bottle made from 100 per cent rPET.
The Nestlé-owned company has secured a reliable supply of high quality, food grade rPET. This will enable the launch of its 100 per cent rPET 1.5-litre bottle and also allow the production of a 50 per cent rPET 500ml bottle. Valvert hopes to transition its 50cl bottle to 100 per cent rPET by the end of the year.
“We believe the new Valvert 100 per cent rPET bottle is a gamechanger in the next generation of sustainable packaging, stimulating a bottle-to-bottle circular economy,” said Emmanuel Gruffat, general manager of Nestlé Waters Benelux.
The development supports Nestlé’s commitment to increase the rPET content in its water bottles to 35 per cent globally. “At Nestlé we want to take up our responsibility towards our consumers and help shape a more sustainable future,” commented Michel Mersch, chief executive of Nestlé Belgilux. “We are determined to look at every option available to help solve the plastic waste challenge and we are embracing multiple solutions that can have an impact now such as developing new materials, improving collection and recycling schemes and driving new behaviours.”
Last year, Nestlé Pure Life launched 100 per cent rPET bottles in North America. In addition, spring water brand Poland Spring also announced its plan to convert its portfolio to recycled plastics by 2021.