Unilever has agreed to acquire Schmidt’s Naturals, a personal care company based in
Oregon, US.

Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand
and has extended its offering to bar soap and toothpaste. Schmidt’s natural deodorants
include formulas derived from plants and minerals.

Kees Kruythoff, president of Unilever North America, said: “Schmidt’s Naturals is a
strong, innovative brand in the fast-growing natural category, and nicely complements
our existing portfolio of US deodorants which includes leading brands Degree, Axe
and Dove. The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting
category expansion for our family of brands.”

President of Unilever Personal Care, Alan Jope, added: “Schmidt’s Naturals is a great
strategic fit for our Personal Care business, allowing us to reach new consumers who
prefer natural options. We look forward to utilizing our Personal Care leadership to
extend Schmidt’s Naturals into new sales channels and geographies.”