Italy’s antitrust authority has handed Unilever a €60 million ($71m) fine for allegedly abusing its position in the market for packaged ice-cream through its Algida brand.
Following a complaint by small popsicle maker business La Bomba, an investigation
fond that the consumer goods business’ clients were “obliged or incentivised” to
maintain only one brand of ice-cream in their shops through arrangements struck with
“This brought substantial prejudice to the final decision of consumers, limiting their
ability to find competitor’s ice-creams, which they might have preferred to Algida based
on quality and taste,” said a statement from the authority.
Unilever has rejected the decision and is now in the process of an appeal.