Unilever has expanded its presence in the healthy snack market with the purchase of UK snack brand, Graze.
Founded in 2008, Graze was put up for sale last year by Washington-based buyout group, Carlyle. According to industry reports, several companies were interested in buying the brand – including Kellogg’s and PepsiCo.
Having beaten the competition and secured the deal, Unilever now aims to help Graze achieve further growth. The company also intends to leverage Graze’s technology and e-commerce expertise to benefit its wider portfolio.
“Accelerating our presence in healthy foods and out of home this is an excellent strategic fit for the Unilever food and refreshment business and a wonderful addition to our stable of purpose driven brands,” said Nitin Paranjpe, president of Unilever Food & Refreshment.
Graze provides a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. The company started with a snack box delivery service and has since grown into a multichannel brand, with products available via retail stores, e-commerce and direct to consumer.
Unilever did not disclose the full details of its purchase.