Unilever has developed new refillable and 100 per cent recyclable packaging for its Cif household cleaning brand.
Made with 75 per cent less plastics, the Cif ecorefill features a twist and click design that attaches to current Cif Power & Shine bottles. The 10x concentrated product is then released into the bottle, which is filled with water at the consumer’s home.
The ecorefills are 100 per cent recyclable once the plastics sleeves have been removed. Unilever’s plan is for all Cif ecorefills and spray bottles to be made from 100 per cent recycled plastics by the end of 2020.
The company believes that going smaller is better for the environment. The ecorefills are lightweight and, as a result, save on storage space. Meanwhile, diluting the product at home means that 97 per cent less water is being transported with fewer trucks on the road and less greenhouse gas emissions.
“We know that people are looking to reduce their plastic footprint and the use of concentrates, like this novel design by Unilever, is a way to support people to do this,” said Helen Bird, strategic engagement manager at Wrap (which manages the UK Plastics Pact). “In addition to this, a major environmental benefit is the reduction in the amount of product that is transported around the UK.”
Unilever wants its consumers to use their Cif Power & Shine trigger spray bottles for life. If the trigger spray breaks, customers can call the Cif careline to receive a new trigger spray delivered free to their home.
“The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” said Gemma Cleland, vice president, homecare for Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastics and shoppers are looking for easy switches that can have a positive impact on the world around us.”
Cleland added: “We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastics.”
Unilever launched its Get Plastic Wise campaign earlier this year. The initiative features a five point plastics plan to reduce plastics waste across the United Kingdom and Ireland. The move is part of the company’s commitment to ensure that, globally, all of Unilever’s plastics packaging is fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in its packaging.