Hindustan Unilever Limited (HUL) is to acquire the ice cream and frozen desserts business of Vijaykant Dairy and Food Products Limited (VDFPL) including its flagship brand ‘Adityaa Milk’.

The proposed deal is in line with a strategy to strengthen its position in the Indian market, which the business claims is the one of the fastest growing in the world.

VDFPL will manage the business until the transaction is completed, and will also continue to manufacture for HUL for an agreed period of time.

Sanjiv Mehta, managing director of HUL, said, “Ice creams and frozen desserts is an exciting category and we see great potential for growth. We believe the acquisition will complement our existing portfolio of Kwality Wall’s.”

Unilever claims to be the leading ice cream and frozen desserts company in the world.