UK-based wine delivery start-up Garçon Wines has launched a 75cl slimline wine bottle as part of its ‘letterbox’ wine project with online florist Bloom & Wild.
The company says that while design is a significant component in product development, it has a goal to tackle pollution from plastics waste. For that reason, it collaborated with RPC M&H Plastics to make bottles made from 100 per cent recycled polyethylene (PET) that retain the traditional Bordeaux wine bottle shape.
This has resulted in a lighter bottle than glass, but one that is tough enough to withstand the postal system because of its flat design that can fit securely and conveniently through a standard sized letterbox.
Said Santiago Navarro, chief executive of Garçon Wines: “The bottles are 87 per cent lighter and 40 per cent spatially smaller than traditional wine bottles which reduces carbon emissions from the wine supply chain.”