Scottish food manufacturer Mackie’s has chosen the orange peel In Mould Labelling (IML) packaging technique for its on-the-go ice cream tubs.
Mackie’s partnered with IML supplier Verstraete for the design and Jan Van Iseghem, regional sales manager at Verstraete, believes that sustainability was the key driver.
“In IML labelling, the packaging and label is made of the same material, which creates a homogenous result that can be fully recycled and we can give the raw materials a longer lifespan,” says Iseghem.
During the process, part of the air in the multilayer substrate escapes due to the high temperatures and pressures, which creates the orange-peel effect.
Marketing director at Mackie’s, Karin Hayhow, thinks that having an in-house injection moulding machine has also helped give the company the freedom to take control of production and the flexibility to change labels quickly if there is a need to launch a new design.
“The tubs look good and we can use full colour to high definition quality. Moreover, the in-mould labels are moisture-resistant and can withstand temperature fluctuations, which is ideal for decorating plastics packaging for frozen and refrigerated products,” she said.
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