Sustainable packaging introduced for ice cream range

Polish ice cream producer Bracia Koral has introduced ice cream jars in response to the growing demand for more sustainable plastics packaging.

The PET jars are being supplied by European plastics packaging converter RPC PET Power. Easy to handle, strong and light-weight, the jars can be reused in a variety of different ways.

“We don’t want our empty packs to go immediately in the waste bin but instead offer a useful second life as a household, workshop or toy container,” said Piotr Gasiorowski, Koral’s sales and marketing director. “We have also launched a competition to highlight this potential.”

Two flavours – Cream Nut and Chocolate and Mamusia (Mummy’s) Cheesecake – have been launched in the 450ml jars as part of Bracia Koral’s new Flavours of Childhood range.