After seven years of partnership, Starbucks has signed a new long-term 21-year strategic agreement with the dairy cooperative Arla Foods. This gives Arla Foods license to continue to manufacture, distribute and market Starbucks premium milk-based ready-to-drink (RTD) coffee beverages for the EMEA region.
Duncan Moir, vice president channel development and foodservice, Starbucks EMEA, said: “The strength of our relationship with Arla Foods over the past seven years has seen our RTD business grow by an average of 40 per cent per year across EMEA. This new licensing agreement signals our commitment to continue to work together to grow the business within the ready-to-drink sector, and we are proud to be working alongside Arla Foods.”
The executive vice president Hanne Søndergaard of Arla Foods added: “We are proud to take another step in our partnership with Starbucks, bringing great tasting Starbucks ready-to-drink coffee beverages to consumers across Europe and the Middle East while adding value to our farmers’ milk. The partnership combines Arla’s extensive experience in manufacturing dairy beverages and our widespread distribution network with Starbucks unique coffee expertise. Consumers in the EMEA region have welcomed the great taste and premium nature of the beverages, and we remain committed to working closely with Starbucks on developing and growing the category in the future.”