Recycling award for Nestlé Pure Life

The use of recycled plastics in Nestlé Waters North America’s Pure Life water bottles has been recognised by the Institute of Scrap Recycling Industries (ISRI).

The design of the Nestlé Pure Life 700ml bottle, made from 100 per cent recycled PET plastics (rPET), won ISRI’s 2019 Design For Recycling award.

“The Design for Recycling Award recognises proactive steps made by manufacturers that have actively incorporated its principles into products and processes,” explained Robin Wiener, president of ISRI. “Through innovative thought and design, Nestlé Waters is demonstrating the positive value of recycled plastics.

“There are obvious invaluable environmental benefits to using recycled plastics as feedstock in the manufacturing process to which Nestlé Waters has shown a commitment. On top of that, the design of the labeling process also takes into account improving the quality of the recycling stream. Through every stage of the manufacturing process, Nestlé Waters has shown a clear dedication to designing for recycling, and it is an honour to present them with this year’s award.”

The Nestlé Pure Life bottle features a pressure-sensitive label, which releases easily during the wash stage of the recycling process so the material can be used to make new bottles again and again.

Nestlé Waters North America has been incorporating recycled plastics into its packaging since 2011. Since 2017, all single-serve bottles of the company’s Arrowhead Mountain Spring Water produced in California have been made using 50 per cent recycled plastics.

Most recently, the company announced that it is on track to nearly quadruple its use of rPET in less than three years, with an ambition to reach 50 per cent recycled plastics across its US domestic portfolio by 2025.

Meanwhile, Nestlé Waters is developing an out-of-home refillable water dispensing system.

Although details about this development remain under wraps, a spokesperson for Nestlé Waters told Plastics in Packaging: “Nestlé Waters will pioneer the developing space of customised hydration with an innovative dispensing system based on refillable bottles, offering a further building block to contribute to a waste-free future.”

The spokesperson added that “using state of the art technology, the system will allow consumers to access healthy hydration with high quality filtered water that can be customised with flavours, carbonation and other exciting enhancers. The public launch is planned for mid-2020″.