Food packaging producer Linpac (Klöckner Pentaplast) has collaborated with meat processing company Dunbia to introduce a convenient ‘quick roast’ joint pack method called Prime Cook.

Dunbia meat joints are packaged in Linpac’s Prime Cook Vacuum Skin Packaging (VSP) and partially cooked sous vide before being labelled and dispatched to Co-op stores across the UK.

Winner of ‘Best Product New to Market’ at the Supermeat Awards in September 2017, the product is designed to make what would typically be called a British Sunday roast part of a staple mid-week dinner. The beef or lamb roast joint is removed from the packaging and cooked using a conventional oven tray for 30 to 45 minutes. It is said to retain the same flavour and tenderness of a traditional, slow-cooked joint.

“VSP was chosen because it offers extended shelf life, minimises food wastage and showcases the product to consumers,” explains Helene Roberts, director of global marketing and innovation at Linpac (Klöckner Pentaplast).

“In addition, the pack includes a perforated rPET insert that captures juices released during the manufacturer’s sous vide cooking process and conceals them. These juices can later be used by the consumer to make a flavoursome gravy and enhance the overall finished product.”

More information from Linpac Senior Holding, Wakefield Road, Featherstone, West Yorkshire WF7 5DE, UK. Tel: 44 1977 692 111. Email: info@linpac.com. Web: linpacpackaging.com.