P&G Fabric Care brands across Europe – including Ariel and Lenor – have committed to reducing their plastics packaging by 30 per cent by 2025. The reduction would add up to more than 15,000 tonnes of plastics per year.
A founding member of The UK Plastics Pact, P&G has already committed to make all of its brand packaging 100 per cent recyclable by 2022.
Ariel and Lenor are also working to boost the demand for recycling by further increasing the use of post-consumer recycled material (PCR) in their packaging, which already contains up to 50 per cent PCR.
“Our Ariel and Lenor brands are pioneering packaging reduction practices that will be critical to P&G achieving our commitment to reduce virgin plastics in packaging by 50 per cent by 2030,” said Virginie Helias, chief sustainability officer at P&G.
Meanwhile, P&G’s scientists are working with the industry on innovative sustainability solutions such as PetCore Europe perforated sleeves for better recyclability. The company’s principal scientist, Gian De Belder, was recently given the EU Plastics Recycling Ambassador of the Year Award in recognition of this work.
Ariel also participates in schemes, such as Loop, which aims to drive circularity via refillable and recyclable packaging.
“We are always challenging ourselves to grow our business sustainably. Removing 30 per cent of plastics across Europe Fabric Care products is a bold move we want to deliver by 2025 at the latest,” commented Volker Kuhn, vice president Fabric Care at P&G.
“We are delighted that more and more consumers choose our Ariel Pods, which is the most compacted detergent we are offering,” Kuhn added. “Pods require less plastic packaging per wash while supplying the exact amount of detergent needed, thereby avoiding wastage and over-dosing. Addressing the plastics issue is everyone’s responsibility and we’re determined to drive a step towards circularity, so that no plastic from our brands’ packaging finds its way into the oceans or landfill.”