Lifewtr, PepsiCo’s premium bottled water brand, is to use 100 per cent rPET bottles from 2020.
The move is part of PepsiCo’s plan to eliminate more than 8,000 tonnes of virgin plastics and approximately 11,000 tonnes of greenhouse gas emissions. It is also part of the company’s goal to make 100 per cent of its packaging recyclable, compostable, or biodegradable and use 25 per cent recycled plastics content in all of its plastics packaging by 2025.
“Tackling plastics waste is one of my top priorities and I take this challenge personally,” said PepsiCo’s chief executive Ramon Laguarta. “As one of the world’s leading food and beverage companies, we recognise the significant role PepsiCo can play in helping to change the way society makes, uses and disposes of plastics. We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging to make it more sustainable, and we won’t stop until we live in a world where plastics are renewed and reused.”
PepsiCo is working to increase the supply of the food-grade recycled PET needed to meet its packaging goals. To this end, the company has formed partnerships with organisations including The Recycling Partnership, Loop Industries, Alliance to End Plastic Waste and World Economic Forum’s Global Plastic Action Partnership.
“We are really excited to evolve our packaging across PepsiCo’s water portfolio to make a positive impact,” said Stacy Taffet, vice president water portfolio for PepsiCo. “We created Lifewtr to be an inspirational and purpose-driven brand and we’re expanding that vision by using recycled packaging to deliver our premium water.”