PepsiCo has selected ten start-up companies for its North American Nutrition Greenhouse project, with the winners each receiving $20,000 in grant funding and participating in a six-month business programme.
Officials from the food and drinks giant will now collaborate with the start-ups from a marketing, distribution, manufacturing, supply chain, packaging, label claims, and fundraising perspective and at the end, one of the ten will receive an additional $100,000 in funding based on the company’s progress.
PepsiCo Ventures Group’s managing director, Daniel Grubbs, said: “Nutrition Greenhouse was created with the intention of supporting change-making start-ups of the future. We are very excited to collaborate with, help grow, and learn from these incredible companies. Each finalist is unique in their own way.”
The ten start-ups are: Bohana (Boston, Massachusetts) – reinvented an ancient high-protein snack with popped water lily seed; Hapi Drinks (Austin, Texas) – sugar-free kids drink founded with the mission to fight childhood obesity and type II diabetes; IQ BAR (Boston, Massachusetts) – a nutrition bar formulated for cognitive energy, function, and health; Remedy Organics (Englewood Cliffs, New Jersey) – plant-based functional beverages made with potent superfoods, ayurvedic herbs and botanicals as well as protein and probiotics; Rule Breaker Snacks (Brooklyn, New York) – bean-based treats that are packed with protein and fibre, gluten-free, vegan, non-GMO; Sophie’s Kitchen (Sebastopol, California) – plant-based seafood alternatives that are 100 per cent gluten- and soy-free; Too FIT (Fort Worth, Texas) – a lifestyle brand dedicated to crafting and delivering the highest quality nutritional supplements to inspire, educate, and fuel the passions and journeys of adventurers, athletes, and weekend warriors; Torii Labs (Calabasas, California) – a health product company creating plant-based functional beverages that balance, build and brighten your body and mind; Wildway (San Antonio, Texas) – a breakfast and snack food company with products that provide nutrition from real food to fuel life’s wild adventures; and YoFiit (Toronto, Canada) – a plant-based company focusing on functional, clean and innovative meal solutions, one of which is a patent-pending high protein, high omega-3 and gum-free chickpea milk alternative with flax offering 40g of protein per container.