The market for stand-up pouches (SUP) is growing at an increasingly fast rate, with new applications continuing to come to market, explained Clondalkin Flexible Packaging Grootegast’s managing director Jacco Thijen at this week’s Packaging Innovations show in London, UK.

Speaking to Plastics in Packaging at Packaging, the head of the Netherlands-based company cited design, convenience and high-performance as the three chief reasons for the demand upsurge: “Its unique shape and ability to stand up provides a great appearance in store and contributes to overall brand image. Not only that, the cost of transport and storing for the end consumer is another reason.”

Clondalkin’s PE and PET range of SUP is already available within numerous sectors including healthcare, food & beverages and confectionary.

“This can range between a lot of varying products, from detergents and pet food to wine and cheese. Also, a massive trend in the Netherlands at the moment is for children’s candy to be introduced in these large pouches.”

The business recently installed a 10-colour Windmöller & Hölscher Miraflex AM10 printer at its facility in Grooteegast, with Thijen explaining this this allows the company to offer faster printing speed and less set-up waste, resulting in improved performance and sustainability: “This is because the Miraflex II printer is specially built to quickly change setups without losing a high-quality print.”

Elsewhere at Packaging Innovations, ‘a truly sustainable alternative to plastics and PE-lined food barrier packaging’ was introduced by The Sherwood Group.

Branded as ‘Puracoat’, it is claimed to offer food manufacturers, retailers and brand owners an environmentally friendly solution to conventional plastics and other forms of barrier control for products such as frozen food, bakery, confectionery and other direct food packaging.

Applied in line at the Sherwood Group’s premises in Nottingham, there is a range of options available to customers, which allows it to be tailored to specific requirements. Furthermore, the application is suitable for direct food contact and able to reach the maximum grease resistant test of ‘Kit 12’, which was verified independently by Smithers Pira.

A compostable crisp pack using Futamura’s NatureFlex film was also on show, with sales and marketing manager Andy Sweetman calling it a ‘plastics alternative.’

Collaborating with packaging manufacturer Bio4Pack, the two firms combined to create a product for German organic crisps producer, myCHIPSBOX. The sustainable pack consists of NatureFlex film made from renewable wood pulp, which is then printed and laminated to a layer of metallised PLA.

The bio-based, compostable pack is claimed to be an environmentally responsible packaging choice: “This is a great application and an excellent example of how conventional plastics can be replaced by bio materials for a more sustainable packaging choice,” explained Sweetman. “NatureFlex is an ideal laminate film because it is an excellent barrier to moisture, gases and mineral oils.”

The organic crisp brand launched its sustainable packaging concept at the German ISM trade show earlier in 2018 and received the ISM PACKAGING award: “We are very happy to introduce the first sustainable and plastics-free crisps packaging in the German market,” said founder Erol Kaynak. This is a further milestone on our mission to provide a holistic premium organic offering.”