Tangerine Confectionery has chosen a tamper-evident, colourful polypropylene tub to relaunch its Barratt seasonal range of sweets in the UK.
The packaging, part of Superfos’ Superlift range of containers, features in-mould labeling to help the products stand out on supermarket shelves. “The great finish of the tub helps to display the vibrant fun side of our brand,” said Russell Tanner, marketing manager and category management director at Tangerine Confectionery. “Last year’s sales have been clearly positive and, with a move to the Superfos tub, we have gained additional distribution in the market.”
The re-launched Barratt sweets are being sold in the UK and Australia in 750g tubs with a Retros variety available in a slightly smaller 630g version.
“Previously with other seasonal packaging options, we have seen a few problems with tamper-evidence,” added Tanner. “Now with the solution from Superfos, there are no more complaints in this area.”