Nestlé USA has continued to diversify its coffee portfolio with the acquisition of sustainable
coffee producer Chameleon Cold-Brew.
Founded in 2010, Texas-based Chameleon has become the number one organic cold brew
brand in the US. Its current portfolio consists of multi-serve concentrates and single-serve ready-to-drink products.
Chris Campbell, co-founder and chief executive, said: “Chameleon has been extremely
fortunate to grow from our hometown base of cold-brew lovers in Austin to a national brand in just a few short years. Partnering with a world-class company like Nestlé will give us the opportunity to do so on a bigger platform. Our shared values around product integrity and commitment to sustainability made Nestlé the best choice to enable Chameleon Cold-Brew to accomplish our goals for the future.”
Chief executive of Nestlé USA, Paul Grimwood, added: “We believe the Chameleon brand is
perfectly positioned to support Nestlé’s strategy for coffee, which is to have a variety of
offerings in terms of format, taste and price points. We believe this relationship will benefit
both of us as we expand our access to the emerging cold brew category while helping
Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”