Nestlé aims to make 100 per cent of its packaging recyclable or reusable by 2025, in a strategy it believes is urgent in order to minimise the impact of packaging on the environment.

The company will be focusing on three core areas: eliminating non-recyclable plastics; encouraging the use of plastics that allow better recycling rates; and eliminating or changing complex combinations of packaging materials.

Chief executive Mark Schneider said: “Plastics waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, reuse and recycle. Our ambition is to achieve 100 per cent recyclable or reusable packaging by 2025.”

Stefano Agostini, UK & Ireland chief, added: “Nestlé is making a clear announcement today on the future of its packaging. Around the world, we will be throwing our efforts behind making all of our packaging either recyclable or reusable by 2025. Packaging is fundamental to our business and crucial in delivering safe, high quality food to our consumers as well as reducing food waste. What today’s announcement recognises is that we need to do more to address the sustainability of the packaging we use.”