Nestlé and Cuban food enterprise Corporación Alimentaria ( Coralsa ) have started construction on a food production plant, which will employ 260 people by 2020.
As well as producing the Nescafé coffee brand, the plant will also manufacturer local Cuban roasted and ground coffee Serrano, Nestlé Fitness cereal based snacks, the Nesquik powdered ($54.8m) beverage, as well as Maggi cooking aids.
Nestlé will invest CHF 54 million in the 602,779 sq ft factory which will have an annual production capacity of more than 18,500 tonnes for local and international markets. Construction is expected to be completed by the end of 2019 and operations beginning in 2020.
Laurent Freixe, chief executive for the Americas at Nestlé, said: “This new factory will help meet growing consumer demand and further strengthen our presence in Cuba. Local production capacity combined with Nestlé’s know – how will benefit the local food industry and create new chances for growth.”
Harold Hoffmann, country manager for Cuba, added: “This production plant represents a great opportunity to develop new categories with high demand in Cuban market. We seek
to offer products with nutritional value, in coherence with our Nutrition, Health and Wellness strategy, while expanding the business in the region.”