Nestlé and Carrefour are to give consumers access to blockchain data for Mousline purée in France. Using their smartphones (or other devices) to scan a QR code on the Mousline packaging, consumers can follow the journey of the product from the Nestlé factory in the north of France to Carrefour stores.
Consumers will also be able to see Mousline production dates, quality control parameters, storage times and the location of warehouses. In addition to the blockchain data, information on the farmers who supply the potatoes for Mousline and how the puree is made will also be available.
This development marks the first time that Nestlé has shared information on its products with consumers via a blockchain platform. The company started using blockchain in 2017 when it joined the IBM Food Trust, which aims to reinforce the traceability of food products.
“This Mousline pilot is the result of a successful partnership with Carrefour and a great step forward on our blockchain journey,” said Vineet Khanna, senior vice president and global head of supply chain at Nestlé. “We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”
Nestlé and Carrefour will test the blockchain platform with Mousline purée over the next few months.