Nespresso has revealed a long-term investment plan to help revive Zimbabwe’s coffee industry and stimulate the rural economy.
The company will provide training and technical assistance to 400 smallholder coffee farmers over the next five years, with the goal of increasing the country’s production of quality sustainable coffee.
Zimbabwe’s coffee sector is in danger of disappearing as the result of a sharp decline in production over the past 18 years, following a series of economic shocks affecting many of Zimbabwe’s agricultural industries.
Nespresso expects to buy more than 95 per cent of the high-quality coffee production of Zimbabwean smallholders this season. The coffee will be available to global consumers in 2019. The compnay is already working with farmers for the next harvest, where it expects volumes to increase, marking a potential turning point for Zimbabwe’s coffee producers.
Jean-Marc Duvoisin, chief of Nespresso, said: “We are investing in reviving coffee farming in different regions of the world, where adverse conditions have impacted the lives of farmers and their ability to grow and nurture their coffee industries. Zimbabwe has a long history of producing beautiful coffees and we are pleased to be working with farmers through our AAA Sustainable Quality Program to help bring this industry back to life.”