In order to meet growing consumer demand, Mondelēz International has inaugurated a new ‘Factory of the Future’ in the Kingdom of Bahrain. The company has invested $90 million in the biscuit manufacturing plant that will produce brands such as its Oreo cookies and Barni soft cakes for local consumers, as well as serving as a hub for exports to the Gulf
region and Africa.
The 250,000 sq m plant has an annual production capacity of 45,000 tonnes and is located alongside the business’ existing manufacturing site. It will also create 150 jobs.
Maurizio Brusadelli, president of Asia Pacific, Middle East and Africa, said: “The Middle East and Africa are priority markets for us, and we’re confident in our selection of Bahrain as the
preferred location for our plant, due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the success of
our growth plans.
“We thank the Government of Bahrain for their continued support. This site is our second major investment in the Kingdom over the past 10 years, further strengthening Bahrain’s
position as a strategic business hub and contributing to national economic growth.”