Mondelēz International has taken a minority investment in Uplift Food, a US-based start-up focusing on prebiotic functional foods. The move positions Mondelēz to take advantage of the burgeoning market for gut healthy snacks.
“Together with Uplift Food, we have a unique opportunity to disrupt the functional food category by delivering ‘snackable’ products focusing on gut health – something that does not exist today,” said Tim Cofer, executive vice president and chief growth officer of Mondelēz International.
“Partnering with Snack Futures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut healthy foods,” added Kara Landau, Dietitian and Founder Uplift Food.
The investment forms part of Mondelēz’s Snack Futures initiative – an innovation and venture hub aimed at unlocking snacking growth opportunities around the world.