Molson Coors acquires non-alcoholic brand

Molson Coors has acquired California-based Clearly Kombucha, as it seeks to take advantage of the growing health and wellness category.

The deal was made by TAP Ventures, a division within Molson Coors’ enterprise growth unit. It was tasked with identifying investment opportunities outside of the traditional beer segment.

A spokesman explained that the deal aims at providing its US distributors with beverage options that are not competing with beer.

Founded in 2009 and mainly distributing to the West Coast of the US, Clearly Kombucha will be integrated into Tenth and Blake, the craft and import division of Molson Coors’ US division, MillerCoors. The company produces six products of organic kombucha, as well as a line of fermented botanical drinks.