Mahou San Miguel is working with 20 of its domestic distributors to improve the sustainability of its distribution chain. The Spanish brewer is doing this through training on how to incorporate sustainability into its business models through new urban distribution solutions and efficient delivery methods.
Part of an initiative launched in 2015 named ‘We Advance Together’, the Spanish business is aiming to to provide tools for all its partners – including suppliers and distributors – to help implement sustainable practices in how they operate.
Beatriz Herrera, director of sustainability for Mahou San Miguel, said: “Currently, continuing to promote sustainability within the distribution chain is one of the key projects in Mahou San Miguel. For us, our collaborators are a fundamental partner for us to carry out our activity, so we must help them in their development as a company from a three-fold social, environmental and economic aspect.”