L’Occitane expands partnership with Loop Industries

L’Occitane en Provence, a global manufacturer of beauty and well-being products, is to expand its supply agreement with sustainable plastics company Loop Industries.

In February this year, Loop and L’Occitane signed a multi-year take or pay supply agreement for Loop branded 100 per cent sustainable PET resin, which was to be supplied from Loop’s first European PET manufacturing facility in 2022.

The agreement has been expanded and Loop will now supply L’Occitane with 100 per cent of the PET resin required for its bottles. Loop will begin supplying its sustainable PET resin to L’Occitane from its joint venture manufacturing facility with chemicals company Indorama Ventures in Spartanburg, South Carolina. Loop and Indorama Ventures expect the delivery of materials to L’Occitane to begin in 2021.

As a result of the partnership, L’Occitane expects to move to 100 per cent sustainable PET plastics in all of its bottles ahead of its planned 2025 schedule.

“Consumer brands have a growing need to adopt sustainability measures and are embracing technology to help them achieve their goals,” said Giovanni Catino, senior director of sales and business development for Loop Industries.

“We are committed to limiting the impact of our business on the environment at every possible step, from product formulation and sustainable packaging through to final product distribution,” added Adrien Geiger, global brand director at L’Occitane. “We are delighted to announce that, thanks to Loop Industries, we expect to move to 100 per cent sustainable PET in all our bottles earlier than originally planned.”

Loop’s technology decouples plastics from fossil fuels by depolymerising waste plastics and polyester fiber to its base building blocks (monomers). The monomers are then filtered, purified and repolymerized to create virgin quality polyester plastics suitable for use in food grade packaging.