The Kraft Heinz Company has opened a digital hub designed to create digitally powered business models and to help launch entrepreneurial ideas within the business.

As part of its evolv group, Kraft Heinz has established technology and entrepreneurial teams in San Francisco and Chicago, USA. In San Francisco, there will be a team of software engineers, data scientists, product managers, designers, and members of its eCommerce team.

It managed to jumpstart its move into the digital industry through the acquisition of wellio, an AI Food Tech company based in San Francisco.

“In wellio, we found extraordinary talent that could fuel our digital ambitions and an AI platform that can help us create food related solutions for our consumers and help us partner with our customers in unique ways,” said Nina Barton, president of Global Digital Online Growth. “We wanted to take a holistic look at digital disruption and growth. This is part of a larger growth approach for Kraft Heinz and is in addition to our recently announced $100 million venture fund, Evolv Ventures.”