Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) have agreed a deal that will allow KDP to sell, distribute and merchandise the Evian brand across the US, as part of a long-term distribution agreement designed to increase the brand’s growth.
The agreement will increase the bottled water brand’s availability in the US through KDP’s distribution networks. The partnership includes coverage of grocery, mass, club, convenience, drug and independent stores, as well as e-commerce.
Derek Hopkins, KDP’s chief commercial officer, said: “We see Evian as a global brand with tremendous growth potential in the US, and we are thrilled with the opportunity this new relationship provides to both companies. KDP remains committed to our partnership model, with Evian representing an important and unique addition to our portfolio.”
DWA’s president Antoine Portmann, added: “With the aim to accelerate growth in the US market, we are bringing on a distribution partner with the size and scale, sales capabilities and distribution coverage to match our ambition. This step change in Evian’s distribution solidifies the company’s intention to accelerate growth by bringing the number one premium global natural spring water closer to the hands of US consumers who prefer naturally occurring electrolytes and minerals from the brand’s unique source in the heart of the French Alps.”