Ireland-based Ornua has expanded its Kerrygold butter into the South Korean market.

Kerrygold will be sold through major Korean retailers and is part of a strategy to grow in Asia- a key market for Irish dairy according to the business. In recent years, it has introduced products in China, Singapore and Malaysia.

It was unveiled by Minister for Agriculture, Food and the Marine, Michael Creed TD at a launch in Seoul, during the Irish Trade Mission to South Korea and Japan.

John Jordan, chief executive of Ornua EMEA and Asia said: “Today marks Ornua’s entry into the South Korean market and is an important milestone in the continuation of our expansion into the key Asian market.  Opening new routes to market, such as South Korea, is a central pillar of Ornua’s strategy to develop Kerrygold from a butter brand into a €1 billion ($1.1bn) global dairy brand. Today’s announcement is also an key step in further diversifying our customer base, a particularly important consideration for Irish dairy farming in the current political environment.”