Flexible packaging converter Clondalkin has produced a shrink sleeve solution for chemical manufacturer East Cleaning Solutions that protects the print from discolouration and damage if the liquid spills.
Two variants of the sleeves were printed in eight-colour UV flexo for a one-litre fabric conditioner and 75cl liquid detergent, with the PET sleeve also providing a scuff-resistant cover for the print.
Tom Brooks, commercial director of Easy Cleaning Solutions, commented: “We decided to opt for a shrink sleeve solution as it offered us the high-end, quality feel that we wanted for this particular range. These are premium products and therefore it’s essential that we use superior packaging designs.”
Alastair Bearman, sales and marketing director of Clondalkin, added: “Brands can create outstanding shelf appeal by maximising the print area and by using high definition UV flexo, which gives gravure quality at a competitive price.”