Heineken has acquired a minority stake in the Belize Brewing Company for an undisclosed fee.
BBC is Belize’s market leader in beer and a subsidiary of Bowen & Bowen which has been an importer and distributor of Heineken since 2016.
Marc Busain, president of the Americas at Heineken, said: “We are delighted to announce the new partnership with Belize Brewing Company and the Bowen family. We recognise BBC’s strong capabilities and position in the country, which has a fast-developing tourism industry and stable GDP growth, and offers a lot of potential to grow our premium offering, led by the Heineken brand. We look forward to continue growing together.”
Chief of the Belize Brewing Company Michael Bowen added: “We welcome Heineken as our new partner. Heineken is a world-class family owned company that shares our values. We look forward to improving and growing our company with the help of our strategic partner.”