Good Bubble's packaging will now contain 50 per cent PCR plastics

A UK-based baby care brand backed by TV programme Dragons’ Den star Deborah Meaden is to move to recycled plastics packaging as part of a sustainability mission to cut its carbon footprint in half by 2020.

Good Bubble’s packaging will now contain 50 per cent post-consumer recycled plastics, which may have previously been used as milk bottles, yoghurt pots or toys. The brand itself produces a range of naturally-derived and organic toiletries for babies and children.

Dragons’ Den investor Deborah Meaden (left) backed Good Bubble founder Amy Wordsworth with her ethical toiletries range

The company’s founder Amy Wordsworth said: “Reducing our use of virgin plastics is a natural progression for us and something we’ve been wanting to do for a long time.We’re so happy we’ve been able to make this happen. Not much will change in terms of the way our packaging looks on shelf but our carbon footprint will be massively reduced. There’s a lot more to do and we aren’t going to stop until we totally eliminate our virgin plastics but this is a huge step in the right direction.”

Wordsworth appeared on Dragons’ Den in 2015 and secured backing for £60,000 ($75,000) from investor Meaden, who added: “Moving to recycled plastics was the next logical step for Good Bubble. Never has it been more important for brands to take responsibility for their packaging; from the materials that are used, to the way it is manufactured and how the packaging is disposed or reused afterwards. It is simply not enough to stick a recycling logo on a bottle.”