Baby food brand Gerber has introduced a “first-of-its-kind”, single-material pouch as part of its corporate goal to making 100 per cent of its packaging recyclable or reusable by 2025.
Developed in partnership with Gualapack, the baby food pouch is made from polypropylene.
“Designing with a single material creates greater value for the recycling industry, promoting the development of better recycling infrastructure,” said associate director of packaging at Nestlé Gerber, Tony Dzikowicz. “After more than two years of experimenting and innovating, we were able to help create a first-of-its-kind solution for baby food that meets the safety and freshness requirements for our little ones.”
With Nestlé as a founding member of Materials Recovery for the Future (MRFF), a research collaborative committed to creating recycling solutions, Gerber is helping to expand kerbside recycling for the pouch – and all baby food pouches. MRFF’s pilot programme in Pottstown, Pennsylvania is now the first kerbside recycling programme in the US to accept flexible plastics such as these.
“We believe the baby food industry should help create a world where babies thrive, and initiatives like this one help us go beyond nutrition to protect the planet,” said Gerber’s chief executive Bill Partyka.
The pouch will be 100 per cent recyclable through Gerber’s national recycling programme with TerraCycle, a social enterprise on a mission to eliminate the idea of waste.