US water brand Dasani is to be packaged in 20 ounce bottles made from up to 50 per cent plant-based renewable and recycled PET material. The Coca-Cola owned company will debut its ‘hybrid’ bottles in mid-2020.
The news followed the announcement of a range of sustainable packaging initiatives by Dasani, designed to reduce plastics waste and increase the use of recycled and renewable materials in the US.
In addition to the launch of its hybrid bottle, Dasani also plans to expand its package-less PureFill water dispensers. Following the success of Coca-Cola’s Freestyle platform, up to 100 PureFill units will be added across the country beginning in the autumn of 2019.
Meanwhile, Dasani will continue its ‘light-weighting’ process across the company’s packaging portfolio and ‘How2Recycle’ educational labels will feature on all of the brand’s packages from autumn this year.
“Today’s announcement is the largest sustainability initiative in the history of the Dasani brand,” said Lauren King, brand director, Dasani. “It’s rooted in providing sustainable options for our consumers, while doubling down on our commitment to minimize our impact on the environment.”
King added that “while there is no single solution to the problem of plastics waste, the additional package and package-less options we are rolling out mark an important next step in our effort to provide even more sustainable solutions at scale”.
Dasani created its first fully recyclable bottle made partially from plants in 2009. “Designing our packages to reduce the amount of raw materials used and incorporating recycled and renewable content in our bottles to help drive a circular economy for our packaging is an important part of our commitment to doing business the right way,” explained Sneha Shah, group director of packaging innovation at Coca-Cola North America.
The Coca-Cola Company announced its World Without Waste initiative in 2018. The beverage giant’s goals included helping to collect and recycle the equivalent of a bottle or can for each one that it sells by 2030; to increase the amount of recycled materials it uses in its products to an average of 50 per cent by 2030; and to make all of its packaging recyclable by 2025.