Danone’s investment arm Danone Manifesto Ventures has taken a stake in a US coconut water producer as part of a $30 million investment round, alongside Mousse Partners and other existing and new shareholders. It forms part of a strategy from the company to stay at the forefront of current food trends.
Founded in 2010, Harmless Harvest markets fresh organic coconut water, produced through an exclusive micro-filtration process and has obtained the Fair for Life – social and Fair Trade – certification which recognises the company’s sustainable business practices.
Laurent Marcel, managing director of Danone Manifesto Ventures, said: “Harmless Harvest is a unique US brand with a strong consumer base and a great growth potential in the attractive plant-based category. Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices. We look forward to leveraging our expertise and resources to help Harmless Harvest reach its full potential, while maintaining the unique DNA that has enabled its success.”
Harmless Harvest intends to use the money to support production capacity, raising brand awareness and expand distribution.