A beer concentrate produced by Foxboro Brewing Company has been launched in the Snapsil single-serve portion pack after the US craft brewer collaborated with contract packer Technical Help in Engineering and Marketing (T.H.E.M.).

“This is a great example of how collaboration between consumer-savvy brands and inventive technology can generate marketplace opportunities,” commented Neil Kozarsky, chief executive of T.H.E.M.

The recently launched Foxboro Western Spirited Brew Concentrate is an American Lager that is first in a line of four varieties launched by the New Jersey brewer. They include Dockside Pale Ale, Iron Horse Amber Ale and Foxboro Heritage. Each will be available in 5cl Snapsil packs, either individually or in a four-pack box.

Snapsil semi-rigid containers feature a patented, audible snap opening that enables consumers to open the package and dispense the contents with one hand. The snap opening is integrated into the lower web of the thermoformed pack and there is no requirement for any type of perforation of the film in the opening area of the portion pack. This provides barrier properties.

The brewing process uses the same brewing ingredients as regular beers and ales without heat reduction to preserve the flavour. Combining the concentrate with less than 30cl of carbonated water produces a ready-to-drink 34cl beverage. The product may be used with Kohl+Frisch Sparkling Beverage Systems, SodaStream Sparkling Water Makers, or any sparkling bottled water.

T.H.E.M. recently revealed plans to open a 20,000sqft contract packaging facility in Mt Laurel, New Jersey this month, dedicated to Non-Food segments. The installation will accommodate non-food packaging technologies including Snapsil easy-open portion packs, as well as other single-dose formats.

More information from T.H.E.M, 5 East Stow Road, Marlton, New Jersey 08053, USA. Tel: 1 856 452 3547. Email: steve@them.net. Web: www.them.net