Coca-Cola will ensure that 100 per cent of its packaging is recyclable or reusable
by 2025 as part of a sustainability action plan for Western Europe for new
commitments on drinks, packaging and society.
‘This is Forward’ has been developed through a consultation process with more
than 100 key stakeholders, governments, NGOs and customers, using insights
from over 12,000 consumers across six countries and 1,000 Coca-Cola
employees in Western Europe. These priority actions will be underpinned by
three supporting actions; to cut greenhouse gas emissions from its core
business by 50 per cent, to replenish 100 per cent of the water it uses in areas
of water stress and to make sure 100 per cent of its main agricultural
ingredients and raw materials come from sustainable sources by 2020.
By 2025, it has also stated that 50 per cent of sales will come from low or no
calorie drinks, which is an increase from 35 per cent in 2016. The company will also
further reduce sugar across its soft drinks portfolio by at least 10 per cent by
2020, in addition to the 5 per cent reduction achieved in the previous five years.
With the action on packaging, in order to ensure that none of it ends up as litter
or in the oceans, the beverage giant aims to collect 100 per cent of its packaging.
It will also more than double the use of recycled plastics for its PET bottles to at
least 50 per cent, an increase from 21 per cent in 2016. Coca-Cola has also said
that it will increase the number of local community partnerships it runs and has
said that it will ensure at least 40 per cent of management roles are held by
women by 2025.
Tim Brett, president of The Coca-Cola Company in Western Europe, said:
“Sustainability has always been at the heart of our business, and we have made
some tremendous progress. But we agree we can do more. Over 300 million
people enjoy our drinks in Western Europe today and, working together with
Coca-Cola European Partners, we have the power to act and create a positive
difference, set new standards and lead the way; whether it is offering consumers
a greater choice of drinks with reduced or no sugar, or keeping our packaging
out of the oceans. ‘This is Forward’ defines our attitude to doing better. We are
not going to settle for the way things were done. There is no going back now.”