Coca-Cola partners with Fonterra in Southeast Asia

Coca-Cola has agreed a strategic alliance with New Zealand’s dairy co-operative Fonterra, to exploit the potential of Southeast Asia’s fast growing dairy beverage market.

The partnership has already seen the launch, via Coca-Cola’s Nutriboost brand, of a range of diary-based products in Vietnam.

Meanwhile, as a result of increased consumer demand for products that promote health and wellness, Fonterra and Coca-Cola are looking to develop products under Fonterra’s Anchor brand in addition to forthcoming dairy product launches across Southeast Asia including Indonesia, Thailand and the Philippines.