Coca-Cola North America has finalised its decade-long bottling-system refranchising
initiative. Over the past ten years the company and its bottling partners have
worked together to implement 60 transitions, which include 350 distribution
centres and more than 50 production facilities.
The three-final major territory closings took place in October. Liberty Coca-Cola
Beverages, a new bottler, began operations in New York, New Jersey and the
metro Philadelphia area. Meanwhile, Reyes Coca-Cola Bottling took on new
bottling territories in California and Nevada, and Swire Coca-Cola USA closed
on an additional production facility in Colorado, adding to its existing bottling
operations across six states.
Sandy Douglas, president of Coca-Cola North America, said: “We are reshaping
our business and accelerating our transformation to become a total beverage
company. Our system is built to respond to consumers’ needs in a fast-moving
and highly competitive environment. Returning the local part of our business to
where it really belongs and will best perform—in the hands of local
companies—is a key enabler of the exciting transformation and growth of our