Coca-Cola is to collect and recycle the equivalent of every bottle or can it sells globally by 2030. As part of its “World Without Waste” plan, the company and its global bottling partners are refocusing on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they are recycled and repurposed.
“Consumers around the world care about our planet. They want and expect companies like ours to be leaders and help make a litter-free world possible,” said James Quincey, the recently elected president and chief executive of The Coca-Cola Company. “Through our World Without Waste vision, we are investing in our planet and in our packaging to help make the world’s packaging problem a thing of the past.”
Meanwhile, Coca-Cola will continue to look at developing 100 per cent recyclable packaging and also focus on reducing the amount of plastics in its bottles. “We believe every package – regardless of where it comes from – has value and life beyond its initial use,” Quincey added. “If something can be recycled, it should be recycled. So we want to help people everywhere understand how to do their part.”