Chobani is making its first foray into the non-dairy world with the launch of nine coconut-based products in North America.
With consumer demand for plant-based dairy alternatives increasing, the yogurt producer is hoping to take advantage of the burgeoning market.
The range will be available in blueberry, peach, slightly sweet plain, strawberry, and vanilla flavours – and single-serve drinks, with four variants available: mango, slightly sweet plain, strawberry, and vanilla chai.
Chief executive Hamdi Ulukaya said: “We have a belief: if we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better non-dairy options.
“We’ve come up with something that’s much better than what’s out there – a new recipe that’s absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that’s accessible to all. Most importantly, this isn’t a replacement to dairy, but it’s a game-changer for plant-based products.”