British number one Johanna Konta

UK-based cereal bar brand Nature Valley has named Britain’s number-one female tennis player, Johanna Konta, as its first UK brand ambassador.

The brand is seeking to inspire a more active nation through getting more people to play tennis more often, whether at their local park or club court.

General Mills, which owns the brand, has made a commitment to produce ‘better for you’ snacking options and recently introduced a gluten-free Protein range.