French President Emmanuel Macron was in attendance as Danish brewer Carlsberg confirmed that it will be investing €100m into its Kronenbourg brewery in Obernai, France.
Carlsberg’s chief Cees ‘t Hart made the announcement at a business round table that included Macron, explaining that it will allow further modernisation and capacity increases as well as capability improvements and advances within environment, health & safety.
“We are very pleased to make this announcement on the occasion of the French President’s visit to the New Carlsberg Glyptotek,” Hart explained. “Today, Carlsberg’s rich heritage and close ties to France are perfectly united with our ambitions to invest further in our successful French business.
“We are proud of our position as the leading French brewer and of the impressive growth of Kronenbourg 1664 inside as well as outside of France. In order to continue to grow, we need to invest, and today’s announcement It is a testament to our shared values and promising growth opportunities.”
Macron is the second French President to visit Carlsberg Glyptokek after Carl Jacobsen, son of Carlsberg’s founder, hosted President Armand Fallières 1908.