A technology that glues cans together has formed part of a series of innovations from Carlsberg that have been designed to help reduce plastics waste.
The Danish brewer’s Snap Pack, which the company claims reduces plastics waste globally by more than 1,200 tonnes a year, will replace the wrapping used around Carlsberg’s six packs .
Taking three years to design and manufacture, the Snap Pack is part of a number of improvements that also includes a switch to Cradle-to-Cradle Certified silver inks on its bottle labels to improve recyclability as well as a new coating on refillable glass bottles to extend their lifespan.
Chief executive Cees ’t Hart said: “It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.
“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastics waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”