Beauty products retailer L’Occitane en Provence is partnering with TerraCycle to enable consumers to bring the packaging from any brand of beauty and skin care products to the former’s retail locations across the US for recycling.

The initiative has already started in Canada and L’Occitane en Provence believes that it strengthens its commitment to protecting the environment and supporting local communities, by helping divert items from going into waste streams.

Says Caroline Le Roch, L’Occitane’s chief officer in North America: “From the creation of formulas to the development of our packaging, we are continuously trying to limit our environmental impacts. We are proud to continue our partnership with TerraCycle for an eco-recycling program at 75 of our US boutiques with a goal to reach many more by the end of 2018.

“We kicked off this program with the grand reopening of our Canadian flagship boutique at Yorkdale Shopping Centre. We now have 13 participating boutiques in Canada and soon another 16 locations will be added there. We are excited for this continuation so that our US customers are also able to get involved through recycling their empty beauty products at our participating boutiques.”

TerraCycle’s founder Tom Szaky added: “People who enjoy products that help them look and feel their best can now help the planet by recycling beauty and skin care packaging, thanks to L’Occitane.”

Says the company, TerraCycle has diverted nearly four billion items from landfill and raised more than $15 million for charity worldwide.