Brazilian dairy brand Letti has adopted transparent one-litre PET bottles from Amcor for its Lettico A2 fermented milk products. The containers replace the white, opaque high-density polyethylene (HDPE) bottles that have dominated the market and follows the company’s move to clear Amcor PET bottles for fresh milk four months ago.
According to research by Amcor, dairy companies in Latin America are increasingly using clear PET bottles because of their durability and also in response to demand from consumers to see the products before they make a purchase.
“We have worked with Letti to develop a transparent package with high impact to showcase the quality of the milk,” said Daniel Figueiredo, commercial director for Amcor’s Latin America dairy segment. “The PET bottle responds to consumers’ desire for freshness.”
Results from Amcor’s recent consumer focus group in Brazil also showed consumer preference for a simple, new bottle cap system. For the Lettico A2 fermented milk bottle, Amcor has eliminated the foil seal barrier (typically found on HDPE bottles) and added a screw cap.
The one-litre PET bottle also features an optimised base for improved bottle structure. For example, thicker wall sections help to avoid deformation, maximize drop resistance and they enable the use of heat-shrink labels without the need for horizontal ribs in the bottle design. To protect the contents, the container includes a 38-mm finish and an ultraviolet blocker.
“The consumer appeal of transparent packaging for dairy products has unlocked many new opportunities for us,” said Eduardo Eisler, associated partner for Letti. “We are receiving positive feedback about our new clear PET packaging on our communication channels and we are very happy with these results.”
Amcor is now working with dairy companies in Latin America to convert a range of products into clear PET packaging.