Fonterra Brands and Apollo Foods are working together to install a new technology at the latter’s plant in Whakatu, Hawke’s Bay in New Zealand that will bring fruit and dairy beverages to the country.
The agreement will help both companies capitalise on the increasing popularity for lifestyle beverages, with Apollo’s new operation including a beverage filling technology that allows a range of different containers to be produced on site and filled with a range of different products on the same production line.
The business claims the new technology at the plant will provide ‘market leading quality control’ and will allow for a superior fresh taste experience over an extended shelf life.
Managing director of Fonterra Brands New Zealand, Leon Clement, said a global surge in demand for dairy and fruit beverages presents a fantastic opportunity for both companies: “As high-quality drinks play an increasingly large role in consumers’ diets around the world, New Zealand companies have a real opportunity to create value-adding initiatives across our primary industry sectors. By taking an innovative partnership approach to production with Apollo Foods, we have been able to open up new opportunities for future brands – and create even more value for our farmers.”
Ross Beaton, managing director at Apollo Foods, added: “I am absolutely thrilled and privileged to work with Fonterra Brands New Zealand to bring added value beverages to the global consumer – and better still that we are producing it all right here in Hawke’s Bay.”