Beverage shake-up at Coca-Cola Amatil

Coca-Cola Amatil (CCA) has made a series of changes to its organisational structure. All of its beverage categories will now be merged and managed on geographical lines.

Alison Watkins, CCA’s group managing director, explained that the company’s Australian based alcohol and coffee portfolios will now join its Australian beverages team, alcohol and coffee in New Zealand, Paradise Beverages in Fiji and Samoa, and CCA’s international alcohol sales team will join its New Zealand and Fiji businesses and the company’s coffee portfolio in Indonesia will now become a part of its Indonesian business.

“Our partnerships with Beam Suntory, Molson Coors International, Caffitaly and other brand partners, together with our Amatil owned brands such as Grinders and Feral, put us in a strong position in the alcohol and coffee categories, and we expect that to continue,” Watkins said.

CCA’s alcohol and coffee business has been led by managing director Shane Richardson. Under his leadership, profits have more than doubled over the past five years. However, Richardson has announced that he is now leaving the company.

“I am very proud that we have taken the business from four per cent of Amatil earnings to almost ten per cent in this short time,” Richardson said. “It is now a good time for me to look for my next challenge.” CCA did not give any further details about Richardson’s departure.

Following the sale of its only non-beverage business, food processor SPC, in June 2019, CCA’s organisational changes come as it targets a return to mid-single digit earnings per share growth from next year.