In what is viewed as a response to Amazon’s concerted push into the food/grocery sector, PepsiCo has established a 200-person business unit dedicated to online growth. Bloomberg reports that it is on course to hit $1 billion in e-commerce sales this year, which is still a small percentage of the company’s $63bn a year of total sales.
In tandem with a weakening in soft drink sales in the grocery sector, Amazon made a considerable statement this year with the $13.7bn acquisition of Whole Foods Market in the US.
PepsiCo’s dedicated unit focuses on marketing and packaging the company’s products for online sellers, along with grocers that are trying to grow their digital business. The company added that the business is operated more like a tech company than a consumer products group company.
Rival Coca-Cola is also reported to have increased its focus on online sales and is continuing to monitor the changing e-commerce landscape.